For any business to succeed, it needs steady business from customers and clients. And while you’ll likely spend a lot of your marketing efforts trying to attract new customers, it’s important that you don’t overlook something that could be even more effective – generating repeat business. Getting customers or clients to come back to your business is important, and studies have found that in most cases it’s these ‘boomerang buyers’ who keep a company moving forward.
So how do you create that repeat business that is so important? Here are a few tips that can help.
- For starters, share useful, high quality information with them. When you offer them tremendous content you will keep clients engaged. For example, would you rather read an email newsletter that is nothing but an ad, or one that offers tips and information mingled with a few links back to a homepage?
- Over-deliver every time. Instead of promising customers the world, promise a little less and then give them more. If you tell them a project will be finished in 5 days and then deliver it in 3, or tell them an order will ship in a week but ship it within 3 or 4 days, they become impressed with your willingness to go above and beyond for them.
- Offer great customer service. Be friendly to your customers, help them with any issues, and make it as easy as possible for them to contact you when they’re in need of assistance. Customer service satisfaction is regularly named as one of the top reasons a customer returns to a business.
- Keep in touch with them. Don’t let your customers forget about you when they’re not using you. Newsletters through email or even holiday greeting cards can help a customer remember that you’re there, and that you hold their business in high regard.
Making a customer feel like they’re special can help you get the kind of repeat business that you need for your company to succeed. The tips above can help with that.