Even simple shopping has changed dramatically in the past decade. While ecommerce may have stated out as a way for retailers to extend their customer base, online purchases are now the way that many business have their sole foundation. For start-up retailers, this outlet presents an interesting opportunity, since it can function on a lower initial investment, but does require an understanding of the technological culture in order to generate growth.
There is a difference between having tech savvy and knowing tech culture. This point is often where many small business owners can go astray when using an online outlet for a retail venture. While understanding how to operate the technology is necessary for setting up shop, understanding the digital culture is how the business is promoted and sustained.
For start-up entrepreneurs, creating the foundation of the enterprise can be simple and easily maintained. A variety of companies and individuals do offer services for website design and maintenance. This initial investment can be fairly minimal, but it also ensures that owners will have a working storefront that can be sustained. However, promoting sales is a series of new knowledge and skills, and is essential for surviving in the modern age of retail.
Social networks are one of the largest outlets for promotions and generating organic sales growth, yet, even these are changing. Mobile devices and apps are gaining greater usage, which necessitates the ability to build a cross-channel audience, between PCs and portable units. With the growing number of networks and changing internet access, it can be easy for online retailers to become overwhelmed with the options.
This where understanding tech culture so that it may be used for sales growth becomes vitally important. Retailers should take advantage of opportunities to explore and observe the different social networks, in order to understand how this trend impacts marketing. While personal experiences can build skills, so can engaging with individuals who already utilize the networks regularly. Surviving in the digital age may be a learning curve, but it is something that can be absorbed through education, and evolved through usage.